In addition to conducting market assessments and strategic business capture planning, we have the expertise to conduct Quality Functional Deployment. This analysis translates potential or existing customer needs into engineering product parameters. This provides the basis for preparing the proposal technical approach. We then develop a program plan that insures that the technical program can be accomplished on-time and within budget.
| MARKETING AND COMMUNICATIONS • Sales and marketing plans developed and implemented• Advertising• Sales support activities including creation of marketing brochures and fact sheets• Internal (e.g., newsletters) and external communications (e.g., PR releases) and media placement • Merchandising / Point-of-Sale / Premiums • Competitive assessments, product positioning and brand development / management • Direct-mail marketing campaigns • Survey design, research and analysis | NEW BUSINESS PROPOSALS – GOVERNMENT OR PRIVATE SECTOR • Strategic marketing and new business capture planning• Request For Proposal (RFP) analysis• Proposal project management (outline creation, proposal schedule creation and management, proposal compliance matrix development, team leadership)• Proposal writing, editorial and production • Customer evaluation criteria assessment • Executive summary preparation • On-time delivery against deadline |